Google provide certifications in a number of courses aligned with its digital marketing agenda. I have mentioned all 9 certifications below, individual can get certified with Google Certification without paying any fees.
1. Google Digital Unlocked Course
A comprehensive overview of digital marketing dynamics.
Information about key concepts and strategic vocabulary.
Covers a wide array of topics from SEO to social media.
Helpful in driving online business.
2. AdWords Fundamentals Course
Helps align advertisement priorities with clients’ needs and prospects’ preferences.
Unique targeting methods for capturing the attention of leads looking for services peddled by your client.
Insights about selecting strategic keywords for organizing focused campaigns.
3. Search Advertising Course
Remarketing Lists for Search Ads (RLSA) introduction.
Ways to match your ad’s strategies with niche organic leads’ requirement.
4. Display Advertising Course
Educates about ways to explore potential avenues for deploying visual ads for the most impact.
5. Mobile Advertising Course
Helps organize campaigns meant for deployment on mobile platforms
Ways to devise cross-functional ad strategies for intuitively adapting to smartphone platforms.
6. Video Advertising Course
Ways to leverage the potential of videos as advertising media.
Strategies for creating compelling videos with a trenchant call to action.
7. Shopping Advertising Course
Methods to efficiently create and administrate Google Merchant Center account.
Ways to optimize shopping campaign on Google.
8. Analytics Course
Effective strategies to optimally utilize Google Analytics to sense the pulse of leads.
Introduction to working of Analytics Tools.
Ways to connect AdWords and Analytics for adding edge to your campaigns.
9. Google My Business Course
Use of Google My Business tool for keeping information accurate and updated in Google Search and Maps.
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